It’s now clear that the impact of social media goes far deeper than viral videos, Twitter or even Facebook. social techniques are changing not just the way that brands market themselves, but the way that companies do business.

In fact, without a social strategy deeply embedded into the company, there is a risk of inauthenticity and long-term competitive disadvantage. In this years’ summit, we will be showcasing innovative social business thinking and looking at successful case studies from leading brands. The future of social means more than simply having a brand page on Facebook.

Attend DBSS in November to learn from and network with the best.

What will I learn?

• Understand the strategic business and marketing impact of social media

• How to successfully integrate social to create a social enterprise

• How to effectively utilise social commerce to deliver new sales opportunities and ways for consumers to bring the real-world shopping experience to digital

• How to measure & monitor the effectiveness of social media engagement

• Explore how brands can respond in real-time to social media conversations

• How to develop effective customer service channel’s through social media

• Examine social media tools such as location and social shopping

Speakers come from the following companies Facebook, Leo Burnett, Giff Gaff, Rapp, BT, Living Social, Nielsen, Best Buy, IAB and IBM.