Facilitated by Davide De Maestri, Master Coach at the International Coaching Academy and Chair of the Chartered Institute of Marketing NW, this event promises to help you differentiate your business and beat the competition.

Davide was the brand Director at Liverpool Football Club and has previously worked as Group Account Director for Saatchi & Saatchi Advertising.

DETAILS:

WHERE: Liverpool Science Park ic2.

WHEN: Wednesday 29 September 9.30am – 1pm.

COST: £25 + VAT per delegate.

Refreshments and lunch are provided within this price.

MORE DETAILS:

AIMS

The delegates will learn how to:

• Understand what a brand is

• Define and develop their own brand and Noble Purpose

• Create compelling customer promises

• Use branding to develop effective marketing communications, including logo or identity, brochures, fliers, websites, mailings, e mails, adverts, press releases etc.

• Motivate staff

• Beat the competition, with unique selling points

• Innovate effectively to generate more profits

OUTCOMES

The delegates will be able to:

• Define their brand, mission statement and vision or Noble Purpose

• Produce effective marketing communications ‘on brand’, including logo or identity, brochures, fliers, websites, mailings, e mails, adverts, press releases etc

• Engage staff effectively

• Differentiate their business versus the competition

• Innovate and develop new sources of profitable revenues

• Grow their business

DAVIDE DE MAESTRI’S PROFILE:

Davide is the Chair of The Chartered Institute of Marketing NW and was Brand Director at Liverpool Football Club after a career advising blue chip companies and brands. He is a Chartered Marketer, an accredited trainer and business coach, with relevant practical and training experience of branding small businesses and in the corporate world. He is:

• Qualified Chartered Marketer and MCIM with the Chartered Institute of Marketing (CIM), www.cim.co.uk

• CIM NW (Former Ambassador) for SME’s.

REGISTRATION

http://www.liverpoolsciencepark.co.uk/eventsstory.php?iEventsId=230