The first day of the conference covers topics like why social games work and what it takes to successfully develop and deploy a social game. The second day is the Virtual Goods Summit, focusing on the emerging market opportunity for virtual goods and economies. Once restricted to the world of online gaming, virtual goods and currencies are beginning to influence the development of social networks, community sites, and many other new and exciting markets.

The market for virtual goods continues to grow - join us for engaging talks and panels designed to highlight important trends in this fast growing market. With estimates suggesting this market will grow from $1 billion in 2009 to $1.6 billion in 2010, this is a must-attend event for those in the games, social media, and entertainment markets.

Speakers represent Playdom, RockYou, PopCap Games, Big Fish Games, Conduit Labs, IMVU, ThinkEquity and more. Sponsors for the event include Telx and SponsorPay. For a complete list of speakers and the agenda, visit www.socialgamingsummit.com/uk.

The exhibitor area will be a marketplace of organisations that offer products and services for all aspects of social gaming. Social Gaming Summit provides the critical element that can only be found at a live event -- face-to-face conversations that lead to business development and partnership opportunities.

Website: www.socialgamingsummit.com/uk.

Contact: Jackie Bissell, jbissell@risingmedia.com.

Cost: £275 / day (After 23rd Sept.: £350).