Content

In this workshop participants gain a deeper understanding of the complexities of entrepreneurship and innovation, and sort out fact from fiction. The concept of entrepreneurship as the most critical aspect of R4M is established, including the role of the entrepreneur in developing knowledge-sharing networks where entrepreneurship and innovation are incubated and R4M implementation is best facilitated. Participants learn also how this approach not only develops innovative products and services but also enriches critical supply chain refurbishment.

Note: A related workshop “Leveraging Communities for Sustainable Innovation” will be run March 17 2010 that deals in depth with developing and sustaining targeted innovation by identifying innovation champions and leveraging the power of their networks. In the break between the two workshops, sessions participants who sign up for both are encouraged to reflect on the practical implications of the first workshop on their organisation, and to begin planning the next steps for their organisations that will support the development of R4M strategies focused on sustainability and market dominance; opportunities will be provided in the second workshop to explore participants’ potential plans and issues for the beneficial learning of all participants.

Who’s it for?

 Directors and senior managers with responsibility for market strategy or organisational sustainability, particularly in SMEs

 Managers with responsibility for practical R&D implementation

 Individuals whose roles include entrepreneurship or innovation whether practitioners or academics

Benefits

 Insight into the very latest thinking on entrepreneurship, innovation, and Right for Market (R4M)

 Practical application of your workshop learning

This workshop is run jointly by The Leadership Alliance and Westminster Business School, University of Westminster. Fee per attendee: 80 pounds.

When and local:

3rd of March 2010: 6 - 9pm

Westminster Business School

35 Marylebone Road, room M228

London

NW1 5LS

Baker Street Underground Station

Payment system:

This workshop should be paid by credit card. Please fill up the form and send it to Martin Connolly (mar-finance@westminster.ac.uk). If you prefer sending the form by mail:

Martin Connolly

Finance Manager

WBS & SABE

Finance Office MG08

35 Marylebone Road

London

NW1 5LS