If business is slow or you are starting out, attend this interactive lecture and you will leave with fire in your belly.
When: March 10th, 2010 18:30 - 20:30
Westminster Business School
35 Marylebone Road, room M 228
Price: free event (55 places) (sponsored by Crunch.co.uk)
Do you actually like selling? Do you follow a structured approach to bringing in business?
For some, this is easy, for others this is the hardest part. Bringing in business successfully and following a structured approached will be the difference between a fantastic career or one that is just too painful and very poor!
Darren Fell will guide you through his story from corporate sales in a pan-euro position to his first startup, Pure360.com. Setup on a shoestring and existing on a fierce cash burn rate Darren was forced to sell fast or face personal bankruptcy.
A lot of the tips are common sense however this course will give you the structure to sell well, actually enjoy the process and ensure you create the perfect pipeline!
The seminar will deliver:
- Sales basics, getting the word out there
- Managing the contacts and the actions - picking the right software
- Reasons to stay in touch - keeping up the momentum of the sale
- The importance of the pipeline - ensuring you never end up with a sales black hole
- Closing business - how to close effectively
The seminar will also comprise of an interactive question and answer session to learn from your selling woes and hear Darren's solution.
Darren Fell's biog
Darren is an experienced entrepreneur and business start-up consultant. His latest venture, Crunch.co.uk, is the UK’s first combined online accounting system and accounting practice. It’s aimed specifically at freelancers, contractors and micro-businesses.
Crunch.co.uk has featured on Radio 2’s Drivetime show and won the ‘Innovation in Business’ accolade at the Brighton and Hove Business Awards (BAHBAs). High profile online entrepreneurs - Chairman of Skype Michael van Swaaij and co-Founder of Bebo Paul Birch - are investors in the company.
FreelanceAdvisor.co.uk was launched by Darren back in early 2008 as a sister site - an online advice and job resource to help freelancers network, set up and work more efficiently. FreelanceAdvisor.co.uk now has over 12,000 freelancers reading articles on the site every month.
Prior to founding Crunch.co.uk, Darren built a top UK digital marketing agency from scratch and with no investment. Email marketing specialist Pure began life in 2001 when Darren saw a gap in the market and realised that email and SMS technology would become an essential business tool for brands. Fast forward eight years and Pure employs over 60 people and has over 2,000 clients including Innocent Drinks, Financial Times and Rightmove. Darren took the company to the point of a multi-million dollar sale in 2008.
Along the way, Pure was named eleventh fastest growing new media company in the UK by investment bank GP Bullhound’s Media Momentum Top 50 2007 league table, and Best Small Business at the Sussex Business Awards 2006/07. Darren won Entrepreneur of the Year at the same ceremony in 2007/08, and also made the shortlist for 02 / Arena magazine’s Entrepreneur of the Year competition.
Opportunities are rarely missed and his favourite pastime is doing the seemingly impossible. In the case of Crunch.co.uk, he’s taken an old fashioned industry and turned it on its head; challenging the traditional business model.
Before starting Pure, Darren worked in advertising as E-commerce Director for Bates Australia. He was also a shareholder in online start-up Frontier, the internet services company, which was later sold to internet service provider Mistral.
Darren helps many other entrepreneurs for free and is passionate about the flourishing freelancing space. He helps people to start-up on their own by teaching them sales tactics to drum up business and ways to ensure continued success. He also speaks at seminars to help freelancers and micro-businesses really make their companies work; ultimately helping them to fulfil their dreams and avoid being stuck in jobs they dislike.