StumbleUponDate: Thursday 13 & Friday 14 January 2011
Venue: Westminster Business School, University of Westminster , 35 Marylebone Road, London NW1 5LS
Price: Academics £150, Practitioners £200
Background
Service dominant logic (SDL) has opened discussion and stimulated academic and practitioner thinking around a number of marketing theories and their related managerial implications.
However, the ‘logic’ remains in the early stages of development with limited empirical research to date on key elements. We invite you to attend this exciting workshop, to familiarise yourself with the issues and participate in the current and on‐going debate.
For more information and registration: http://www.westminster.ac.uk/schools/business/news-and-events/events-calendar/2010/second-westminster-workshop-on-service-dominant-logic
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