StumbleUponWithout creditable measurement tools how will you be able to effectively plan the future and back your winning strategies? At the end, you need to report to the board and prove the power of marketing; so being a fully accountable part of the revenue generating machine.
Address these issues and more by attending this workshop:
Analyse and adapt the latest standards and best practices on techniques to measure and report on ROI across: PR, SEO, DM & Adwords;
Discuss the latest industry thinking behind accurately measuring marketing's overall effectiveness to the business - both implicitly and explicitly;
Develop the platform with senior management to putting a true figure on the value of all marketing, including brand management and the value of generating a prospect as a business asset;
Draw from an award winning "marketing measurement" case study which can be implemented within your marketing department.
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