Latest Articles

More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles

Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.

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Social TV: A World-First Study

A pioneering neuro science study of social TV viewers by MEC Australia and the country’s biggest TV network has revealed that interacting with social media while watching television drives a 9% increase in program engagement. By James Hier.

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Tech Start-ups – Have you taken full advantage of your new business structuring?

This article looks at how you can take best advantage of the different business vehicles in your new business structuring. Tim discusses the main issues to be away of, as well as the key areas to consider to optimise opportunities. By Tim Housden.

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• How to evaluate your business idea
• Humour wins on social media, study finds
• The Future High Streets Forum and multichannel retailing
• Just one in 10 businesses preparing for overhaul of the internet addressing system
• Marketing strategy - the long and the short of it
• UK digital community responds to the “Instagram Act”
• Content marketing more than just a buzzword

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