Latest Articles

Cancer Research UK turns to the cloud to raise funds

Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.

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Apple ousts LG as third largest mobile phone vendor by volume following 4Q11 results

Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.

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Channel 4 Education launches SuperMes

Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.

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• Uncovering the true value of mobile apps to business
• Email marketing and social media are top areas of investment in 2012
• International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises
• How apps are changing the way people make business and marketing decisions
• The DIY University or Business School: how to build your own agile learning experience with social media
• DWPub releases new ‘Social media in the public sector’ whitepaper
• Using digital marketing to target local audiences

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  The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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• Viral Marketing: Does it still work?

  Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.

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• Blurtit.com benefits from Google AdSense

  Blurtit.com operates from rural Norfolk and operates their Q&A Community free of charge for all users, making money only on advertising throughout the site. This method of business has worked well for Blurtit because rather than paying for someone’s help, it acts as a source of information sharing and therefore provides a strong community.

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• Top 5 E-Business Predictions 2010

  The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.

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• SMS and its role in viral marketing

  Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more