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Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined

The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.

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Digital channels will help mainstream music capture emerging markets

A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.

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More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles

Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.

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Social Media for Business


When: July 3rd, 2008 10:00 to 17:00
Location: University of Westminster
Price: £175.00
Reduced to £150.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

Location

University of Westminster

University of Westminster, 115 New Cavendish Street, London, W1W 6UW

51.519967 -0.141547

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