But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?
- • A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
- • 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
- • More than half the visitors to MySpace are aged over 35 (Comscore)
- • The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)
Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:
David Noble, MD of age-positive social networking site Wanobe.
Sarah Robson, Research & Planning Director at Millennium, a marketing agency focusing on the mature market.
Elizabeth Varley (Chair) digital copywriter, entrepreneur and founder of Online Content UK.
So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.
About Beers and Innovation
Beers and Innovation is a regular panel discussion event to discuss the latest issues around innovation in UK digital, highlighting examples of innovative practice and on the lookout for the next big thing. They are about sharing experiences, insights and ideas with peers across the industry. The ‘beers’ aspect to the proceedings mean that they’re also an excellent way to meet with new and interesting people that you’ll want to work with.