Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before. Join the debate on May 27th to find out more.
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<p>But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?</p><ul><li>• A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore) </li><li>• 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office) </li><li>• More than half the visitors to MySpace are aged over 35 (Comscore) </li><li>• The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media) </li></ul><p>Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:</p><h4>The Panel</h4><p><strong>David Noble</strong>, MD of age-positive social networking site <a href="http://www.wanobe.com/"><strong><font color="#6699cc">Wanobe</font></strong></a>.</p><p><strong>Dick Stroud</strong> of 50+ marketing consultancy <a href="http://www.20plus30.com/"><strong><font color="#6699cc">20Plus30</font></strong></a> and author of the <a href="http://www.the50plusmarket.com/"><strong><font color="#6699cc">50-Plus Market</font></strong></a></p><p><strong><font color="#6699cc"></font></strong></p><p><a href="http://www.the50plusmarket.com/"><strong><font color="#6699cc"></font></strong></a></p><p><strong>Stephen Morgan</strong>, MD of dev agency <a href="http://www.squiz.co.uk/"><strong><font color="#6699cc">Squiz</font></strong></a> who worked on the new <a href="http://www.50connect.co.uk/"><strong><font color="#6699cc">50Connect</font></strong></a> site</p><p><strong>Sarah Robson</strong>, Research & Planning Director at <strong>Millennium</strong>, a <a href="http://www.millenniumdirect.co.uk/"><strong>marketing agency</strong></a> focusing on the mature market.</p><p><strong>Elizabeth Varley</strong> (Chair) digital copywriter, entrepreneur and founder of <a href="http://www.onlinecontentuk.org/"><strong><font color="#6699cc">Online Content UK</font></strong></a>.</p><p>So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.</p><p>Your welcome drinks are very kindly sponsored by <a href="http://www.campbellhooper.com/"><strong><font color="#6699cc">Campbell Hooper</font></strong></a>, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. <a href="http://www.campbellhooper.com/"><strong><font color="#6699cc">www.campbellhooper.com</font></strong></a></p><p><strong><font color="#6699cc"></font></strong></p><h4>About Beers and Innovation</h4><p>Beers and Innovation is a regular panel discussion event to discuss the latest issues around innovation in UK digital, highlighting examples of innovative practice and on the lookout for the next big thing. They are about sharing experiences, insights and ideas with peers across the industry. The ‘beers’ aspect to the proceedings mean that they’re also an excellent way to meet with new and interesting people that you’ll want to work with.</p><!--end posts--><!-- <script src="http://feeds.feedburner.com/~s/NewMediaKnowledge?i=http://nmk.co.uk/2008/04/21/beers-innovation-coming-of-age/" type="text/javascript" charset="utf-8"></script> -->
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2008-04-28T09:03:17+01:00
2008-05-27T20:30:00+01:00
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2008/4/28/beers-innovation-coming-of-age
2008-05-27T18:00:00+01:00
Beers & Innovation: Coming of Age
2008-05-23T15:11:03+01:00
5
<p>Orchid (formerly CC Club), Trocadero Basement Entrance, 13 Coventry Street, London</p><p>Enter the Trocadero through the main entrance on Coventry St - the road that leads between Piccadilly Circus and Leicester Square. Walk straight ahead. Take the escalator down. Turn left and find the bar on your left after around 10 metres.</p>
Orchid (formerly CC Club)