Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Institution of Engineering and Technology Seeks Out World’s Brightest Ideas in Information Technology, Start ups and Intelligent Systems

The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.

more

Performance of social networking sites – Index from Keynote Systems for May 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

more

Data challenges have created significant gaps in marketers' understanding of consumers

The Economist Intelligence Unit (EIU) reveals lack of data skills have left 70% of consumers jaded by “Personalised” Marketing Campaigns. By Sharmee Mavadia.

more

Related Articles

Beers & Innovation: Coming of Age


When: May 27th, 2008 18:00 to 20:30
Location: Orchid (formerly CC Club)
Price: £25.00
Bookmark this article with: Delicious Digg StumbleUpon

Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before. Join the debate on May 27th to find out more.

But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?

  • • A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
  • • 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
  • • More than half the visitors to MySpace are aged over 35 (Comscore)
  • • The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)

Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:

The Panel

David Noble, MD of age-positive social networking site Wanobe.

Dick Stroud of 50+ marketing consultancy 20Plus30 and author of the 50-Plus Market

Stephen Morgan, MD of dev agency Squiz who worked on the new 50Connect site

Sarah Robson, Research & Planning Director at Millennium, a marketing agency focusing on the mature market.

Elizabeth Varley (Chair) digital copywriter, entrepreneur and founder of Online Content UK.

So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.

Your welcome drinks are very kindly sponsored by Campbell Hooper, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. www.campbellhooper.com

About Beers and Innovation

Beers and Innovation is a regular panel discussion event to discuss the latest issues around innovation in UK digital, highlighting examples of innovative practice and on the lookout for the next big thing. They are about sharing experiences, insights and ideas with peers across the industry. The ‘beers’ aspect to the proceedings mean that they’re also an excellent way to meet with new and interesting people that you’ll want to work with.

Location

Orchid (formerly CC Club)

Orchid (formerly CC Club), Trocadero Basement Entrance, 13 Coventry Street, London

Enter the Trocadero through the main entrance on Coventry St - the road that leads between Piccadilly Circus and Leicester Square. Walk straight ahead. Take the escalator down. Turn left and find the bar on your left after around 10 metres.


Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: