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The DIY University or Business School: how to build your own agile learning experience with social media

The hardest things we learn — how to speak and many other life skills — we learn mainly through self-directed improvisation. That method didn’t scale to meet the needs of industrial society, but as those needs change and the sophistication of online resources and tools make self-organised learning scalable, the time is right for agile, improvised learning methods to reassert themselves, argues David Jennings.

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DWPub releases new ‘Social media in the public sector’ whitepaper

Media communication company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media. By John Shewell.

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Using digital marketing to target local audiences

Targeting local audiences is a key aim for many businesses, but they can be difficult to reach. This article explores five digital tools and services that can help companies cut through the noise and get their messages across to local customers. By Chris Bunyan.

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Social Media for Business


When: February 19th, 2009 10:00 to 17:00
Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UW
Price: £250.00
Reduced to £200.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Testimonials:

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

Location

University of Westminster, 115 New Cavendish Street, London, W1W 6UW

51.5198500 -0.1420945

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