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Institution of Engineering and Technology Seeks Out World’s Brightest Ideas in Information Technology, Start ups and Intelligent Systems

The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.

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Five reasons to run your own virtual conferences

Gone are the days when prospects and customers were willing to travel significant distances to attend a conference. By Lisa Bennett.

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The industry reflects on initial impact of Google’s Penguin 2.0 update

Google updated its Penguin algorithm update in May 2013, which the search giant estimates will have more impact than version 1.0. New Media Knowledge asked the search industry for its thoughts on initial findings from the first few weeks of life with “Penguin 2.0”. By Chris Lee.

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• Performance of social networking sites – Index from Keynote Systems for May 2013
• Data challenges have created significant gaps in marketers' understanding of consumers
• Apple’s iOS 7 wows global online community – social media users brand it “amazing”
• Performance of social networking sites – Index from Keynote Systems for April 2013
• Online consumers call for real-time control of marketing communications
• Friendly retail staff draw 40 per cent more from customer’s wallets
• Customers “shun” social media for financial service contact

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  Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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• Facebook showcases successes at TFM&A

  The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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• One Young World Global Youth study reveals the real-time generation

  A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.

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• BBC launches new mobile apps

  At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.

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• Has the Social Media Backlash Begun?

  The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.

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