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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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Related Articles

Improving your Business through Effective Search


When: July 12th, 2007 15:00 to 18:00
Location: Central London TBC
Price: £50.00 Reduced to £30.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process. All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.

Keyword Creativity is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process.

Keyword research is an essential part of any search engine optimisation project but it is usually done after all the creative work is complete. A concept is created, a look and feel developed, copy written and finally the pages are optimized.

This approach can be unproductive. Content is squeezed into a search engine friendly framework after it has been created. It means that work has to be redone, and this leads inevitably to a bottleneck of pages waiting to be optimized.

However, if keyword research is incorporated in the early stages of a web project then not only can this bottleneck be avoided but the quality of the creative work can be improved. Keyword research becomes another valuable way to do market research and make sure that work is market focused.

In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process.

Participants will learn how to use keyword research to:

All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.

Please note that payment must be made by credit card for this course.

Location

Central London TBC


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