Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• The Cleverest Thing That Never Existed

  Semantic search is poorly understood and leading to claims for its powers that lie beyond the bounds of what computers are able to do, says Charlie Hull, MD of Lemur Consulting.

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• Business Sites Handicapping SEO

  Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users. more

• Window of Opportunity for Microsoft and Facebook

  Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users. more

• MIcrosoft Buys into Semantic Search

  While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more

Improving your Business through Effective Search

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In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process. All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.

Keyword Creativity is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process.

Keyword research is an essential part of any search engine optimisation project but it is usually done after all the creative work is complete. A concept is created, a look and feel developed, copy written and finally the pages are optimized.

This approach can be unproductive. Content is squeezed into a search engine friendly framework after it has been created. It means that work has to be redone, and this leads inevitably to a bottleneck of pages waiting to be optimized.

However, if keyword research is incorporated in the early stages of a web project then not only can this bottleneck be avoided but the quality of the creative work can be improved. Keyword research becomes another valuable way to do market research and make sure that work is market focused.

In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process.

Participants will learn how to use keyword research to:

• Win more pitches.
• Understand customer behaviour and build customer personas.
• Generate content ideas that are highly relevant to customers and already search engine friendly.
• Generate promotional ideas for advertising, online public relations and link building.

All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.

Please note that payment must be made by credit card for this course.

Location

Central London TBC