The numbers are hard to ignore. There are over 100 million active members of MySpace and Facebook. Technorati tracks over 50 million blogs. Thanks to iTunes, podcasts like "Ask a Ninja" are as popular as BBC Radio 4's Today Programme. And each day, 70 million videos are viewed on YouTube, the most recent and biggest acquisition in Google's attempt to dominate the fastest growing area of online business.
Welcome to "social media", the phenomenon of user-generate blogging, podcasting, videopodcasting and social networking that's proving as popular as the mainstream fare we've grown up with.
With the power to publish, share and influence, this new consumer movement is impacting every aspect of the business world.
Today, enthusiastic bloggers are dictating TV programming in Japan. In the US podcasters and videopodcasters are creating social advertising for major brands. Here in Europe, consumers who have always demanded quality and accountability from the brands they buy are influencing corporate decisions on the highest levels simply by publishing opinions about their likes and dislikes.
Social media has given a megaphone to the masses. But where do companies fit in? Is it wise to engage a movement that is evolving so rapdily? Is there any return on investment for producing a corporate blog or podcast? Is it safer and smarter to keep social media strategies behind the firewall? And what about advertising in the baffling maze of social sites where tomorrow's consumers and opinion-makers flock?
Blogging4Business 2007 will have all these answers and more. A must attend for executives from the fields of corporate communications, corporate and social responsibility, internal communications, public relations, marketing services and advertising, this one-day masterclass in navigating the landscape of blogs, podcasts and social networks draws on the expertise of some of the most respected social media strategists and practitioners, along with the most important feedback from FTSE 200 companies who are already embracing the consumer revolution.