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Cancer Research UK turns to the cloud to raise funds

Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.

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Apple ousts LG as third largest mobile phone vendor by volume following 4Q11 results

Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.

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Channel 4 Education launches SuperMes

Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.

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PPC Earthquake


When: March 27th, 2007 19:00 to 21:30
Location: The Slug & Lettuce (Downstairs), 80-82 Wardour St, London, W1F 0TG
Price: £40.00
Reduced to £20.00 if you are eligible for a discount.
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Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

February's Panama Update is helping Yahoo! close the gap on Google as it ranks ads based on the amount the advertiser bids and the click volume. Meanwhile Microsoft's AdCenter is said to be a full generation beyond both Panama and Google's existing product because it factors in demographic and geographic information based on Windows - information both Yahoo! and Google rarely have.

Join us at the third Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...

So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?

Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?

How will so-called "attention metadata" and attention economics affect the online advertising model?

Book here: http://live.chinwag.com/ppcearthquake

Location

The Slug & Lettuce (Downstairs), 80-82 Wardour St, London, W1F 0TG

51.512814 -0.138328

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