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PPC Earthquake

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Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

February's Panama Update is helping Yahoo! close the gap on Google as it ranks ads based on the amount the advertiser bids and the click volume. Meanwhile Microsoft's AdCenter is said to be a full generation beyond both Panama and Google's existing product because it factors in demographic and geographic information based on Windows - information both Yahoo! and Google rarely have.

Join us at the third Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...

So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?

Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?

How will so-called "attention metadata" and attention economics affect the online advertising model?

Book here: http://live.chinwag.com/ppcearthquake

Location

The Slug & Lettuce (Downstairs), 80-82 Wardour St, London, W1F 0TG