The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreA social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.
morePay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips… more
TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed... more
Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.
February's Panama Update is helping Yahoo! close the gap on Google as it ranks ads based on the amount the advertiser bids and the click volume. Meanwhile Microsoft's AdCenter is said to be a full generation beyond both Panama and Google's existing product because it factors in demographic and geographic information based on Windows - information both Yahoo! and Google rarely have.
Join us at the third Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...
So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?
Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?
How will so-called "attention metadata" and attention economics affect the online advertising model?
Book here: http://live.chinwag.com/ppcearthquake
Location
The Slug & Lettuce (Downstairs), 80-82 Wardour St, London, W1F 0TG
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