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The Community Glue
Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.
moreMore Everything - The Ofcom 2008 Report
UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.
moreParents Fear For Networked Kids
Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.
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- The Cleverest Thing That Never Existed
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- Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com
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TV Struggles With Ads
Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether. more
Social Networks and Profitability
Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors. more
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Money Saving Pay-per-Click Tips
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Advertising on Social Networks Ineffective
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On-Screen Advertising Creativity Summit 2007 (Marketing Week)
StumbleUponDelivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006?s On-Screen and Click conferences, this year?s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.
Delivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006’s On-Screen and Click conferences, this year’s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.
Exclusive client case studies presented by:
- Agency Republic and Lynx
- Wieden + Kennedy and Honda
- This Is Real Art and Nokia
Award winning agencies including:
- Dare
- AKQA
- Brandhand
- Lean Mean Fighting Machine
- Rainey Kelley Campbell Roalfe Y&R
- Weapon 7
- Glue London
For further information please contact Alistair Becker on 0207 970 4770 or email Alistair Becker. Or OnScreen
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