Latest Articles

Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined

The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.

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Five Internet mega-trends

Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.

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PR industry “growing up” on thorny issue of measurement

Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.

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• Is the UK tech sector running scared of Google retribution?
• Digital channels will help mainstream music capture emerging markets
• More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles
• Social TV: A World-First Study
• Tech Start-ups – Have you taken full advantage of your new business structuring?
• How to evaluate your business idea
• Humour wins on social media, study finds

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• Ad network optimisation is not a 'dark art'

  Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more

• NMK Podcast - Episode 14 - Aprico

  Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.

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• Podcast Seven: NMK Talks to the Mobile Marketing Association

  This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector. more

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