Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

more

New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

more

Five top tips for successful email marketing in tough climate

A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.

more

Related Articles

Creative Alchemy: Interactive TV (01zero-one)


When: March 6th, 2007 11:00 to 18:00
Location: BBC, White City and 01zero-one, Soho
Price: £190.00
Reduced to £0.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career. Backed by SkillSet, the BBC and 01zero-one and supported by a wide range of contributors.

About the course:
Interactivity is more than the just the red-button or the mouse – it is about viewer involvement in programming. For those pitching or working on ideas, interactivity will become a component that commissioners will be looking for to tap into an audience. The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career. Backed by SkillSet, the BBC and 01zero-one and supported by a wide range of contributors.

What you will gain from the course:
1. An insight into developing concepts for interactive programmes and formats that work across interactive television, phones, the web or other platforms.
2. Expert mentoring and advice from iTV practitioners and commissioning editors.
3. An opportunity to pool your respective knowledge and experiences with the intention of developing innovative and commercially viable interactive television formats.

About the facilitators:
Led by Scott Gronmark, Consultant and ex-Head of Interactive at the BBC and Andy Wilson, BBC Training.

Is the course for you?
The course is for employee programme makers and content producers, who are looking to work in Interactive Television.

Course Outline:
The course will deliver the following content through a combination of lectures, workshops and discussions:
- Knowledge about different interactive platforms and the commercial aspects of interactivity.
- How to enhance programmes and channels.
- Case studies of successful iTV applications.
- iTV Production and Process.
- Visualising the concept – How to prototype and pitch you ideas.
- Commissioning exercises.

Want to know more? For course advice ring Lydia Manu on 020 7025 1985 or email your request to Info 01zero-one

How to register: Complete a 01zero-one enrolment form online at 01zero-one.co.uk

Am I eligible for the course?
The course is available to employees who work or live in London. *This course fee has been heavily subsidised by ESF and LDA, places are limited so please apply in advance.

Contact us:
01zero-one is in Hopkins Street, Soho, London. Part of Westminster Kingsway College Soho Centre in Peter Street, W1F OHS.

Location

BBC, White City and 01zero-one, Soho


Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: