StumbleUponThe Attention Economy describes the way in which times
have changed over the last three years. While the old world
revolved around access to information, the new world recognises
that the former audience's attention-span is scarce. At the
same time, information is overloading them (and us) left, right
and centre.
The new currency is getting people to look at you. Success will
require a flexibility and an understanding of markets and the
multiplicity of channels to market like no challenge before.
People, on the other hand, are increasingly likely to reject
advances from organisations. Sixty-nine percent say they are
interested in products that will help them skip or block
marketing and advertising. Their "attention data" -
what they look at and care about - is theirs, arguably, and
anti-spyware and ad-blocking software is helping them to achieve
this possession. Where can the attention seekers go
next?
Advertisers, PRs, entrepreneurs and web professionals need to
understand the ways in which they should - and should not - act
to make themselves valuable enough to overcome the seemingly
inevitable decline that an information glut creates.
So can social media offer a potential answer to this dilemma?
Our panel may or may not be able to answer all these questions,
but do expect to feel startled and informed by the end of the
evening. And slightly inebriated, as usual...
Chair: George Nimeh, MD Digital, Iris.
Panel: Chris Seth, MD Piczo;
Alan Moore, co-author ‘Communities dominate Brands’ and CEO of engagement marketing firm SMLXL;
Sam Sethi, new media commentator and entrepreneur.
Make sure you book asap - these things sell out quick!!
THIS EVENT WILL ACCEPT CREDIT CARD BOOKINGS ONLY.
Previous Beers and Innovation evenings:
Beers and Innovation 1: UK Start-up Culture
Beers and Innovation 2: User-Generated Content
Beers and Innovation 3: Web Services and Mash-ups
Beers and Innovation 4: RSS Frontiers
Beers & Innovation 5: Aggregators and Upsetters
Beers and Inovation 6: Social By Design
Beers and Innovation 7: Do Agencies Innovate?
Venue link: CC Club
Become a 'Friend of NMK' and make substantial savings on event and course bookings! See: Friends of NMK or email: Rebecca Fitzgerald
Comments
NMK said:
has this been resolved, Paddy? <p>Hopefully so.. <br/> <br/>Ian<br/></p>
paddybyers said:
Registration payment seems to be broken <p>Hi, <br/> <br/>I registered and tried to pay and kept getting an error page. This is Safari on Mac. <br/> <br/>Count me in anyway :)<br/></p>
You must be logged in to comment.