StumbleUponBut is making money from IPR a real option for companies
working in digital media? Most are stuck in a 'gun for
hire' business model, selling ideas to clients and brand
owners who own them because they commission and pay for
them.
Until recently, "cost + 15%" was the business model in
television but in the past couple of years the indie production
sector has been revolutionised by the new terms of trade with
broadcasters negotiated as a result of the Communications Act.
Independent TV producers now retain ownership of the IP they
create and can exploit it on other platforms and other markets.
Is there any real prospect of new media agencies doing the
same?
Pact, the trade association for independent producers, is
negotiating a voluntary agreement with the BBC which will mirror
the arrangements for television production and may provide a
model. But with a very diverse range of clients and no effective
lobbying body or trade association, will businesses in the
digital sector be able to establish terms of trade and ways of
working which will enable them to own and exploit intellectual
property?
Event Structure:
This will be a highly interactive event. The digital media
sector is still at an early stage of development and InSync
would like to invite you to contribute to the debate with your
experience, your views, aspirations and visions of the
future.
Speakers:
The discussion will be framed by Andrew Chitty, MD of Illumina,
a key member of Pact's Digital Committee, Ramsey Khoury MD
of Head London, and Michael Bedward, responsible for business
development at Nesta. To register for the event please email: 01zero-one
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