Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• Money Saving Pay-per-Click Tips

  If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips… more

• Search Dominates Advertising Online

  Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer. more

• Visibility in Search

  The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick. more

• The PageRank Debate

  Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate. more

• Keywords and Creativity

  Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them. more

Search Engine Marketing (CIM - London)

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Why is search marketing now a £1.3 billion industry in the UK alone? How do you ensure that your site is visible to Google and the other major search engines? How can you ensure your Google Paid Search Campaign is working properly?

CIM (Chartered Institute Of Marketing) Presents... Search Engine Marketing

Seminars from the south east region - Communication starts with the receiver

E-connections provides training on all aspects of digital marketing at an affordable price. Past courses have included e-mail marketing, search engine marketing, mobile marketing, On-line advertising, On-line PR, Affiliate Marketing, Legal issues for digital marketers, Marketing to the On-line travel consumer and web copywriting

Programme

8.30 - 9.00 Tea and coffee reception
9.00 - 11.00 Organic Search Engine Optimisation
- Spannerworks

11.15 – 12.30 Paid Search
- Spannerworks

12.30 Buffet Lunch

Overview
Why is search marketing now a £1.3 billion industry in the UK alone? How do you ensure that your site is visible to Google and the other major search engines? How can you ensure your Google Paid Search Campaign is working properly?

These are just some of the questions that will be answered in this fast paced ½ day session from one of the industries leading experts.

Cost: £99 including lunch

BOOK NOW

Location

Cambridge Professional Academy, Suite 201, Albany House, 324-326 Regent Street, London W1B 3BL