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IPTV looks set to change the delivery landscape for content
creators. Traditional advertising and funding models are
increasingly under threat from PVR’s and IPTV - leading to more
and more hailing branded content as the future.
Massive growth in consumers creating their own content and
sharing it through 3G services and social networking sites also
looks set to disrupt the status quo.
As we move from an era of interruption to engagement, this
event explores the scope for branded content, its growing
credibility and the challenges and opportunities for creating
successful cross platform content.
This is a BCMA event
PROGAMME:
20 September, 2006
Part 3: IPTV & User Generated Content
User-generated content can now be shared with a mass audience
through IPTV social networking sites (SNS).
How do brands captialise on this new trend and co-create
content with their customers and where does user generated
content and more personalisable services leave the role of
editorial? This event addresses the shift from hits to niches
with innovative case studies from industry leaders.
COST
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event
series
Non-members: £125+vat per event or £300+vat for event
series
REGISTER:
Register: email info@thebcma.info or call
+44 (0)8700 622 394
Book online at www.thebcma.info/iptv
See also:
PART 1: 6 September 2006
IPTV & the Future of Branded Content
PART 2: 13 September 2006
IPTV & the Future of Mobile TV
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Part 3: IPTV & User Generated Content
How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial?
Location
The Arts Club, Dover Street, London
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