Latest Articles

The Community Glue

Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.

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More Everything - The Ofcom 2008 Report

UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.

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Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

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• Brief Encounter: Richard Mower, PocketSurfer
• Approaching the Crossover
• The Cleverest Thing That Never Existed
• Book Review: Bringing Nothing to the Party
• Marketers Cautious Over Social Media Spend
• Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com
• Business Sites Handicapping SEO

Related Events

Writing for the Web (One Day)

When: July 9th, 2008
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.

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User Centred Design (NMK)

When: May 10th, 2007
Location: Central London TBC
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.

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User Centred Design (NMK)

When: February 6th, 2007
Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UX
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.

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Branded Content Forum (2 days)

When: October 30th, 2006
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: Reduced to £0.00 if you are eligible for a discount.

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Part 2: IPTV & the Future of Mobile TV

When: September 13th, 2006
Location: The Arts Club, Dover Street, London.
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.

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Related Articles

• TiVo down the YouTube?

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• TV Struggles With Ads

  Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether. more

• Brief Encounter: SpinVox

  NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more

• Money Rich Media

  One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content. more

• EU to Fund IPTV Standard

  The EU has announced plans to spend £10.5m on establishing a standard way to view video content over the Internet. more

Part 3: IPTV & User Generated Content

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How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial?

IPTV looks set to change the delivery landscape for content creators. Traditional advertising and funding models are increasingly under threat from PVR’s and IPTV - leading to more and more hailing branded content as the future.

Massive growth in consumers creating their own content and sharing it through 3G services and social networking sites also looks set to disrupt the status quo.

As we move from an era of interruption to engagement, this event explores the scope for branded content, its growing credibility and the challenges and opportunities for creating successful cross platform content.

This is a BCMA event

PROGAMME:

20 September, 2006

Part 3: IPTV & User Generated Content

User-generated content can now be shared with a mass audience through IPTV social networking sites (SNS).

How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial? This event addresses the shift from hits to niches with innovative case studies from industry leaders.

COST
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event series
Non-members: £125+vat per event or £300+vat for event series

REGISTER:
Register: email info@thebcma.info or call +44 (0)8700 622 394
Book online at www.thebcma.info/iptv

See also:

PART 1: 6 September 2006
IPTV & the Future of Branded Content

PART 2: 13 September 2006
IPTV & the Future of Mobile TV