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IPTV looks set to change the delivery landscape for content
creators. Traditional advertising and funding models are
increasingly under threat from PVR’s and IPTV - leading to more
and more hailing branded content as the future.
Massive growth in consumers creating their own content and
sharing it through 3G services and social networking sites also
looks set to disrupt the status quo.
As we move from an era of interruption to engagement, this
event explores the scope for branded content, its growing
credibility and the challenges and opportunities for creating
successful cross platform content.
This is a BCMA event
PROGAMME:
13 September, 2006
Part 2: IPTV & the Future of Mobile TV
'Entertainment everywhere.’ Mobile TV and exploiting the
opportunity. What does convergence mean for the creativity of
branded content projects? This event examines current mobile TV
usage and trends and provides innovative case studies from
industry leaders.
COST:
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event
series
Non-members: £125+vat per event or £300+vat for event
series
REGISTER:
email info@thebcma.info
or call +44 (0)8700 622 394
Book online at www.thebcma.info/iptv
See also:
PART 1: 6 September 2006
IPTV & the Future of Branded
Contentv
Part 3: 20 September 2006
IPTV & User Generated Content
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Part 2: IPTV & the Future of Mobile TV
Mobile TV and exploiting the opportunity. What does convergence mean for the creativity of branded content projects?
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The Arts Club, Dover Street, London.
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