Latest Articles

The Community Glue

Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.

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More Everything - The Ofcom 2008 Report

UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.

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Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

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Related Events

Writing for the Web (One Day)

When: July 9th, 2008
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.

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Branded Content Forum (2 days)

When: October 30th, 2006
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: Reduced to £0.00 if you are eligible for a discount.

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Part 3: IPTV & User Generated Content

When: September 20th, 2006
Location: The Arts Club, Dover Street, London
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.

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Part 2: IPTV & the Future of Mobile TV

When: September 13th, 2006
Location: The Arts Club, Dover Street, London.
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.

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Content 2.0 (NMK)

When: June 6th, 2006
Location: RSA, 8 John Adam Street, London WC2N 6EZ.
Price: £376.00 Reduced to £258.00 if you are eligible for a discount.

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Related Articles

• TiVo down the YouTube?

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• TV Struggles With Ads

  Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether. more

• Brief Encounter: SpinVox

  NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more

• Money Rich Media

  One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content. more

• EU to Fund IPTV Standard

  The EU has announced plans to spend £10.5m on establishing a standard way to view video content over the Internet. more

Part 1: IPTV & The Future Of Branded Content

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This, the first in a 3 part IPTV event series looks at content strategies for IPTV - what works and what doesn?t?

IPTV looks set to change the delivery landscape for content creators. Traditional advertising and funding models are increasingly under threat from PVR’s and IPTV - leading to more and more hailing branded content as the future.

Massive growth in consumers creating their own content and sharing it through 3G services and social networking sites also looks set to disrupt the status quo.

As we move from an era of interruption to engagement, this event explores the scope for branded content, its growing credibility and the challenges and opportunities for creating successful cross platform content.

This is a BCMA event

PROGAMME:

6 September, 2006
Part 1: IPTV & the Future of Branded Content

This, the first in a 3 part IPTV event series looks at content strategies for IPTV - what works and what doesn’t? This event explores the challenges and opportunities of commercialising brands on emerging platforms with innovative case studies from the best live TV and VOD services.

COST
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event series
Non-members: £125+vat per event or £300+vat for event series

REGISTER:
Register: email info@thebcma.info or call +44 (0)8700 622 394
Book online at www.thebcma.info/iptv

See also:

PART 2: 13 September 2006
IPTV & the Future of Mobile TV

PART 3: 20 September 2006
IPTV & User Generated Content