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Cancer Research UK turns to the cloud to raise funds

Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.

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Apple ousts LG as third largest mobile phone vendor by volume following 4Q11 results

Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.

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Channel 4 Education launches SuperMes

Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.

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Branded Content Forum (2 days)


When: October 30th, 2006 10:00 to 18:00
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: £0.00
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Co-creating, owning and controlling content to strengthen the emotional attachment between your consumer and your brand

Co-creating, owning and controlling content to strengthen the emotional attachment between your consumer and your brand.

Two day forum 30th & 31st October 2006

Back by popular demand, this year’s event will bring you the most talked about case studies, the freshest insights and the most action-orientated learning points to help you take your brand beyond standard sponsorship and into new realms of consumer-brand engagement.

www.brandedcontentforum.com

• Cut through the clutter by co-creating engaging content

• Access, entertain and engage your audience by leveraging content across a range of platforms

• Effectively manage the creative process to create explosive content that will drive your brand identity

• Establish impact-focused measurement strategies to monitor your branded content campaigns

• 20+ boundary pushing peers giving you the freshest insights:

In conjunction with Medialink and in association with The Branded Content Marketing Association, this event will also include presentations from over 20 boundary pushing peers including: ITV, Vodafone, Medialink, Virgin Mobile, BT, Ofcom, T Mobile & many more…

Tickets: £1,199.00 + VAT

BOOKING & FURTHER DETAILS:
Book online: www.brandedcontentforum.com
Download: www.centaurconferences.co.uk/downloads/2527.binx
Call: +44 (0) 20 7970 4770
Email: enquiries@marketingweekconferences.com

Location

The Selfridge Hotel, London, Orchard St, W1H 6JS.

51.515575 -0.156736

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