The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
moreA new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
moreThe rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
moreThe annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreAt the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreViral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
moreThe Internet is a fantastic source of information and images, but many organizations are using photos and illustrations that they have no right to use. New Media Knowledge sought to clarify the rules on when one can – and can’t – use images.
moreSmartphones have been calling the attention of the media these last weeks. Join the debate and let the NMK members know your opinion. more
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