The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
moreA new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
moreThe rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
moreWith car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer. more
Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why. more
It’s that time again. The Call for Competitors is open for entries! Got skills in 2D, 3D, or Motion? You could be one of the designers selected to represent London in fast-paced, single-elimination rounds, each with a unique design theme and set time limit. more
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more
Brendan Dawes, creative director of MacneticNorth, talked about the ways in which his early experience of technology has affected his approach to interactive media and of the seismic shift that has taken place in recent years in how people use technology. more
Planning to redesign your site or make it work harder for you through usability and more? This course takes you through a User Centred Design process, looking at both theory and practice, giving you the confidence to commission and manage User Centred Design (UCD).
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