All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.more
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.more
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.more
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.more
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.more
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.more
The Internet is a fantastic source of information and images, but many organizations are using photos and illustrations that they have no right to use. New Media Knowledge sought to clarify the rules on when one can – and can’t – use images.more
Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating. more
New digital platforms create new opportunities and audiences are now more likely to be communities of interest, communities which increasingly bypass traditional media outlets all together and create their own networks and realities.
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