9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.
moreThe 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.
moreA recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.
moreVirgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreWhile the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
Online businesses are planning to enhance their online customer experience by integrating rich Internet enhancements, such as personalisation and user-generated content. Over half of those questioned expect to roll out new features within the next six months and 93 percent are set to incorporate the technology by next year. more
Dr. Conleth O’Connell of Vignette Corporation discusses the changes that can and should come in advertising and marketing thanks to improved technology. more
Notes from a roundtable discussion for Microsoft on the future of blogging. more
Both days bring together the foremost innovators, thinkers, manufacturers, post-production companies, distributors, exhibitors and film-makers involved in the future of cinema.
Location
National Film Theatre 1, South Bank, London SE1.
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