Creating Dynamic Mobile Marketing Campaigns That Deliver Measurable Results

Dates: 20 - 21 June 2006

The consumer’s mindset has changed. Now when you leave the house, the mental check list is keys, wallet and phone...

There is no denying that mobile handsets play a huge role in today’s consumers’ lives and thus are becoming increasingly powerful. However, unlocking the huge potential in this uniquely direct and personal medium is a littered with risks.

If you can overcome those barriers you will have a way to communicate with your customers on a one-to-one level that is more effective than any other.

89% of major brands are planning to market via mobile phones by 2008 (Source: Airwide Solutions)

Marketing Week & NMA have joined forces to give you the only event that will bring together cutting-edge brand marketeers to discuss the real life challenges in implementing mobile marketing campaigns and brainstorm to find the solutions.

Hear from the leading brands on how they overcame those obstacles to make this communication strategy work for them and share genuine experiences of best practise with you peers. If you are responsible for your brand’s mobile marketing strategy you have to be part of Mobile Marketing.

Delegates will hear from leading brands such as Comic Relief and Sport Relief, the Greater London Authority, Emap Consumer Media, The Number and Club 18 - 30 on how to:

• Integrate mobile into the whole marketing mix
• Measure the real ROI of mobile marketing campaigns
• Get close to the consumer without being overly intrusive and causing irritation
• Gain permission to enter the consumer’s personal space
• Developing inspiring campaigns that consumers will want to receive

In five years over half of all brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing (Souce: Airwide Solutions)

Plus don’t miss our one day Masterclass: Successfully Integrating Mobile into Marketing Campaigns
This is your chance to get interactive! This Masterclass will give you the chance to really get to grips with the techniques you can use to integrate mobile marketing into your traditional campaigns.

Mobile has the reach of TV, the accountability of the Web, the precision of direct mail and even more personalisation than email. The possibilities are endless, the potential mind-blowing, but the obstacles can seem never ending. Book your place at Mobile Marketing today and be part of the only event to give you the practical tools to make mobile marketing work for your brand.

Who should attend?
Everyone with responsibility for driving mobile marketing forward for their brand, including: Marketing, Brand, New Media, Digital, E-Commerce and Communication

Times:
Day 1: Registration 8.30am, Conference 9.00-17.00
Day 2: Coffee 8.45am, conference 9.00-16.00

Prices:
Conference & Masterclass: £2,171.40 / £2,230.15
Conference Only: 1350.08 / £1,408.83
Masterclass only: £880.08 / £938.83

BOOKING & MORE DETAILS:
Click here for full details of the programme and full speaker line up!
http://www.centaurconferences.co.uk/NMK.ashx)