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89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

Five top tips for successful email marketing in tough climate

A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.

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• Ovum says the intelligent network is arriving fast and will transform the role of the CIO
• Measuring the offline impact of online marketing
• Automation works: Direct link between using email automation and improving ROI

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