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TV advertising and the new media age: Today’s realities,
tomorrow’s possibilities
Marketing Week’s TV conference returns with a fresh review of
the hottest issues shaping the media landscape in 2006 and will
examine the real impact of heightened consumer choice and
control.
Dates: Wednesday 17 May 2006 - Thursday 18 May 2006
Cost: £1249.00 / £949.00
By examining how to capture an audience with engaging content
and showing the best tactics in measurement and evaluation, TV
2006 will show how perceived negatives can be transformed into
real opportunities.
Key topics on the agenda include:
• How viewers are watching and interacting with the medium of
TV
• Methods for capturing consumer imagination with creative,
emotional and engaging content
• Up-to-the-minute techniques in measurement and
evaluation
• Best ways of generating revenue through sponsorship, branded
content, interactive TV and product placement
• How to integrate TV into a wider media campaign and overcome
ad avoidance
Speakers include:
BBC News 24 Factfile, Honda, Coca Cola, lastminute.com,
Barclaycard, The Guardian, AOL, HBOS, The Number 118118,
T-Mobile, Red Bee Media, MindShare Worldwide, Dunnhumby, ITVX,
DUCKFoOT Research & Development, IPA, Thinkbox
Full details & Bookings:
www.tvrome2006.com
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TV 2006: TV Advertising & The New Media Age
Marketing Week?s TV conference returns with a fresh review of the hottest issues shaping the media
landscape in 2006 and will examine the real impact of heightened consumer choice and control.
Location
Radisson SAS es.Hotel, Rome.
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