Latest Articles

89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

Five top tips for successful email marketing in tough climate

A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.

• Making the most of the $43 billion mobile market
• Consumer Mobile App Revenues to Pass $50bn by 2016 Fuelled by Smartphone & Tablet Growth
• The RSA Security breach – 12 months down the technology turnpike
• Northern & Shell talks about its entry into mobile apps
• Ovum says the intelligent network is arriving fast and will transform the role of the CIO
• Measuring the offline impact of online marketing
• Automation works: Direct link between using email automation and improving ROI

Related Articles

• Pressing issues…

  Drawing on his recent experience with the Newspaper Licensing Agency, Charlie Hull of Lemur Consulting discusses some of the complexities in implementing newspaper clippings and media monitoring services. more

• Digital Britain: Interim Government Report Gets Mixed Reception

  Lord Carter unveiled his interim report into Digital Britain last week. New Media Knowledge caught up with some major players for their take and got mixed reviews.  more

• Original Pirate Material

  British Music Rights has revealed that the average youth has around 900 illegally downloaded tracks on their MP3 player. Tim Hoang reports on how the music industry continues to struggle with the Web. more

• Virgin Partners BPI in Anti-Piracy Initiative

  Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive. more

• See YouTube in Court

  The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it. more