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An e-Consultancy training course
Improving engagement. Improving results.
E-mail continues to be an outstanding customer communications
tool despite the challenges of deliverability, in-box stand-out
and list member dormancy. In this course, an e-mail marketing
expert will show you how to improve results by addressing the
challenges that all e-mail marketers face. The course will show
you how to develop strategies to:
· Improve deliverability and e-mail viewability through
minimising the impact of SPAM filters and different e-mail
reader platforms;
· Use creative, copy and targeting to achieve stand-out within
the inbox which converts readers to action;
· Increase engagement of list members through varying e-mail
frequency, content and offers.
WHO IS THE COURSE FOR?
You will find this course most useful if you have some
experience of e-mail marketing. It is designed for marketers or
agency staff who are already managing e-mail marketing campaigns
or e-newsletters who want to squeeze more out of their
communications.
It may also be useful if you are planning to increase your use
of e-mail as a communication tool and want to know best practice
for your campaigns that you can incorporate from Day 1.
BOOKINGS & MORE DETAILS
http://www.e-consultancy.com/knowledge/events/1082/e-mail-marketing-edinburgh-training-event.html
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Email Marketing (Edinburgh)
In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
Location
55 North Castle Street, Edinburgh
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