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Advertising is one of the oldest and most established design
disciplines: interactive design the newest and most
fluid.
Advertising is grappling with fragmenting, distracted and
cynical audiences and the impact of digital technologies.
Interactive design is dealing with the limits of platforms,
technologies and networks.
What can these disciplines learn from each other today about
models of working and creating, the value of ideas and the role
of emotion, reaching and connecting with audiences, creating
trust and winning confidence, moving between multiple touch
points and 'delivering on the promise'? Come and discuss
these key issues with some of the leading thinkers and doers in
the advertising and interactive design industries.
Booking:
RSVP: insync@westking.ac.uk
Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research
Latest Articles
Institution of Engineering and Technology Seeks Out World’s Brightest Ideas in Information Technology, Start ups and Intelligent Systems
The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.
morePerformance of social networking sites – Index from Keynote Systems for May 2013
Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.
moreData challenges have created significant gaps in marketers' understanding of consumers
The Economist Intelligence Unit (EIU) reveals lack of data skills have left 70% of consumers jaded by “Personalised” Marketing Campaigns. By Sharmee Mavadia.
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- Performance of social networking sites – Index from Keynote Systems for April 2013
- Online consumers call for real-time control of marketing communications
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- Customers “shun” social media for financial service contact
- Mobile operators should offer more digital services and deliver high-performing networks to keep customers
- Apple's new operating system, iOS7
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Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more
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Got the message? Advertising Meets Interactive Design
What can the disciplines of advertising and interative design learn from each other today about models of working and creating?
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