BOOKINGS CLOSE FOR THIS EVENT AT 12.30pm MONDAY 5TH JUNE. Thank you.

WHAT IS CONTENT 2.0?

A conversation, a debate, a forum for change.

CONFERENCE WEBSITE (With blogs, news updates & RSS feeds):
www.content2point0.com

This event brings together some of the foremost thinkers and practitioners from the UK and beyond to address the key issues affecting today's content businesses

Digital industry experts, innovators, marketers, technologists, pundits and producers getting together for a day of challenging opinions and discussion...

THE ISSUES AT STAKE

Do user generated content (UGC) and social networks pose a significant threat to content created by traditional content producers?

What kind of impact do current trends and innovations have on established business models? Is Web 2.0 more about delivering a social value or benefit for the consumer and where do brands figure in the connected landscape? How will the commercial value of content be realised in the future? How do we handle the transition?

WHO SHOULD ATTEND:

Anyone who has a vested interest in the future of content, marketing, creativity and digital innovation.

Senior business decision-makers, directors and producers from film, tv, music, radio, publishing, interactive and games industries; technologists, developers, designers, web services and content managers; search and recommendation specialists; content owners, developers and distributors; marketers, brand managers and business strategists; digital, marketing and creative agencies; investors, commentators, journalists and analysts.

COST:

£376 (£320 + VAT) / £258 (£219.57 + VAT) concession (see Registration form for concession eligibility)


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CONFERENCE PROGRAMME

8.30-9.00 - REGISTRATION

9.00 KEYNOTE 1: MESH UP: CONNECTING CONTENT TO PEOPLE
Marc Canter - CEO, Broadband Mechanics / blog

Open source software and technologies, social media and Web 2.0 help aggregate people and content. Marc will be talking about burgeoning new standards which will help inter-connect social networks together as well as new standards to extend blogging and the notion of a universal "blog this" button.

9.35 Scenesetter: GOODBYE NEW MEDIA - HELLO SOCIAL MEDIA?
Adriana Cronin-Lukas - Director, The Big Blog Company

Superchannels (eg. Google, Yahoo!, Microsoft, AOL, eBay, Amazon, BBC) are still channels but the internet is a network. In the short term aggregators and portals make sense. In the long run, it's a matter of understanding the value of content (and the attention economy) and of the long tail. A consumer-centric content business offers a 'bottom up' model , with social media empowering individuals to congregate online in a profoundly social fashion. The resulting dynamics facilitate the rise of superchannels – but how much control do they have?

10.05 - 10.15 - BREAK

10.15-11.45 Forum: MARKETING 2.0 = CONTENT 2.0

Collaboration is a new force in marketing. Bringing consumers into the heart of businesses is touted as the keystone of 21st Century corporate success. With more power flowing to end users and communities, have we reached a tipping point on the Web 2.0 scales? And with the rise of user generated content, is facilitation the best hope for brands or are digital content producers better placed than most to benefit from deeper engagement with customers?

Chair: Michael Bayler - Co-founder, The Rights Marketing Company
Jamie Kantrowitch - Senior VP Marketing Europe, MySpace.com
Hugh MacLeod - professional blogger and marketing consultant, Gaping Void
James Cherkoff - Director, Collaborate Marketing

Guest Contributors:
Nicholas Roope - Creative Director, Poke London and Hulger
Justin Kirby - Director, Digital Media Communications

11.45-12.30 CAN BRANDS BE TRUSTED? (head-to-head debate)

Do consumers trust the motives of brands that facilitate UGC and social networks? Can conversations with customers be authentic? Who controls this new marketing approach – can brands self-regulate?

Shel Israel - blog / book
Alan Moore - CEO & Co-founder SMLXL / book

12.30-1.30pm - LUNCH

13.30-14.00 KEYNOTE 2: THE CHANGING FACE OF WEB SEARCH
Bradley Horowitz - Vice President of Product Strategy, Yahoo! / blog

Web search is entering its second decade. Early attempts at organizing the web relied on human editorial to classify web sites. The next phase introduced massive automation. Then came the realization that the topology and link structure of the web itself was crucial to improving relevancy. This takes us to the modern era of web search, and while there are many dimensions which can be improved (comprehensiveness, relevancy, freshness, user-experience, etc.) Bradley will discuss what Yahoo! believes to be the next important phase in the state of the art: social search.

14.00-14.30 Scenesetter: FOLKSONOMY - TOP DOWN OR TAG RANTING?
Matt Locke - Head Of Innovation, BBC New Media.

Why is tagging content so important? Does folksonomy work for everything and will it bootstrap or conflict with the more rigorous demands of the Semantic Web, and allow us to find what we want, when we want?

14.30-15.00 - BREAK

15.00-16.15 Forum: SEARCH AND ENJOY - THE POWER OF SEARCH & RECOMMENDATION

Is the consumer blinded by choice? Is search the ultimate interface to multichannel content? In what way will search extend beyond recovery and discovery? Is specialisation and mining the long tail the future of content promotion and delivery?

Chair: Mike Grehan - Founder & CEO, Marketsmart Interactive / blog
Suranga Chandratillake - Founder & CTO, Blinkxx
Alex Barnett - MSDN International Program Manager, Microsoft / blog
Matthew Ogle - Senior Web Architect, Last.fm

Guest contributors:
Sam Sethi - Group Product Development Director, Web Services, BT / blog
Sheila Sang - Director, Powwow Interactive (& Market Sentinel)
Ivan Pope - Founder & CEO, Snipperoo / blog

16.15-17.00 THE INVISIBLE CULTURE

Content 2.0 is a reality here and now. You have the opportunity to talk to the current generation of young digital consumers. Hear from Generation Y who find this new world second nature as they actively go about building their digital identities.

Chair: William Higham - MD, The Next Big Thing


17.30-19.00 BEERS & INNOVATION @ CONTENT 2.0

Venue - Albannach, 66 Trafalgar Square, London, WC2N 5DS.

Hosted by Anthony H Wilson - Factory Records and In the City Co-Founder and most latterly seen as himself in A Cock And Bull Story

Tim Clarke - Director i:e music & Manager of Robbie Williams
Tim Clark is a founder partner, along with David Enthoven, of IE Music, the Artiste Management Company that represents Robbie Williams, Archive, Sia & Craig Armstrong. Widely respected throughout the industry for his innovative approach to music management and his support of digital media, he will will be chatting with Tony about current issues and future opportunties for artists in the digital era.

Stephanie Newman - Amnesty International
Re-recordings of classic John Lennon tracks by Snow Patrol, Black-Eyed Peas, The Cure and more are just part of Amnesty's Make Some Noise campaign which Stephanie will be talking about with Tony.

CONFERENCE WEBSITE (With speaker blogs, news updates & RSS feeds):
www.content2point0.com

Report on the event.