Web 2.0 Hip or Hype? New ways to engage users with content

Jointly organised by the Association of Learned and Professional Society Publishers and Scholarly Information Strategies

The phrase ‘Web 2.0’ looks like it will soon top the internet buzzword charts. If you haven't yet heard of Web 2.0, you soon will. If you have heard of it, you might already be rolling your eyes.

'Web 2.0’ is used to describe the underlying common characteristics of a host of technologies including blogs, wikis, social bookmarking tools, syndication services and, even podcasting. These tools emphasize creating and remixing content, not just consuming it. They focus on the web as a ‘platform’, instead of a series of discrete sites. The technological shift represented by Web 2.0 is accompanied by an equally important shift in business and marketing philosophy, in which content producers increasingly ‘give up control’ of their sites and content in order to create (and monetize) user-driven online ecosystems.

How much of Web 2.0 is real and how much is hype? What do publishers and societies need to know about Web 2.0? This update will explain the concepts behind Web 2.0 using real examples of how Web 2.0 technologies are currently being used by scholars, librarians and the broader commercial world.

Who should attend: The speakers will be focusing on publisher applications of Web 2.0 technologies, but the meeting should be of interest to publishers, societies, librarians and academics.

DETAILS & BOOKING:
http://www.alpsp.org/events/2006/TUW/default.htm
For enquiries contact Lesley Ogg: email events@alpsp.org; tel +44 (0)1245 260 571

Programme:

09.30 REGISTRATION AND COFFEE

10.00 Introduction
Geoff Bilder - Scholarly Information Strategies

10.10 Web 2.0?!...Huh?
Setting the scene.
The talk will attempt to define Web 2.0, and point to some exemplars of sites applying the concept successfully. Some of the key technologies will be discussed eg AJAX, RSS, open apis, together with the implications for designing web applications.
Leigh Dodds - Ingentav

10.50 Web 2.0: What does it mean for the Publisher?
What are the implications of Web 2.0 and how can the various technologies be exploited by publishers?
Brian Kelly, UKOLN

11.30 COFFEE

11.50 Web 2.0: same stuff, new package
An outline of why publishers could & should experiment with emerging technologies, providing examples of those already implemented eg RSS and others under consideration at IOPP.
Terry Hulbert, Institute of Physics Publishing

12.30 Discussion

13.00 CLOSE AND LUNCH

Cost (including lunch, excl VAT):
ALPSP members: £95; Academic rate: £110; SFEP individual members: £145; Non-members: £180