Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.
moreComment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.
moreChannel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.
moreAn online experiment by two undergraduates is becoming an accidental global business success attracting interest from international advertisers and users in more than 148 countries drawn to its serendipitous quality and links skewded to small-scale sites... more
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI... more
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
With the advent of IPTV, the BBC and Channel 4 players and true Video on Demand, what is the future for 'interactive television'?
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