StumbleUpon2006 was an amazing year for innovation in new media and saw the return of the million dollar bedroom developer and big investments by large media organisations. 2007 promises to bring even bigger changes.
Yet, in all this excitement, agencies are still renowned as the producers of brochure-ware and banners rather than being leaders in innovation. Are agencys embracing the new internet dawn?
To find out, NMK has teamed up with dynamo london, (a showcase for London's hottest new media work) to explore what commercial success will look like for new media, and how the traditional role of the 'designer' is changing.
The Format:
This chaired discussion will include contributions from Nik
Roope creative director and co-founder of Poke, Jamie Riddel
director of innovation Cheeze, and Desiree Collier of
Marsteller.
The Discussion:
What does innovation mean for the UKs new media
agencies?
Is it possible to be paid to innovate?
How are new media agencies adapting in light of current
internet developments?
How are client demands and requirements changing, and what
types of services are now being offered?
The Speakers:
(Chair) Frank Boyd has worked on a series of
innovative programmes to support creative, social and economic
development in the UKs new media sector since founding the Arts
Technology Centre (Artec) in 1989. He established the European
Multimedia Labs, the Digital Media Alliance and BAFTAs
Interactive Entertainment Awards before joining the BBC
Innovation and Learning team as Director of Creative Development
in 2000. At the BBC Frank directed a series of development labs
to support R&D in interactive television, broadband and
cross-platform production. After leaving the BBC he worked with
Creative London on a series of initiatives to encourage growth
in London digital media industries including the London Games
Festival and a new A/V market, Rights Lab. He is currently
responsible for creative direction of the BBC Innovation Labs
programme and leads the mentoring teams in this unique series of
Residential workshops BBC
Labs.
Desiree Collier - Marsteller
Desiree Collier joined Marsteller in June 2006. Marsteller is
the full service integrated marketing and communications agency
of Burson-Marsteller, one of the worlds leading public
relations firms. She has over 10 years' experience
specialising in creating cross-media visual communications
solutions for the entertainment and corporate sectors. Working
on both client and agency sides, Desiree has created
advertising, marketing and branding strategies for a diverse
range of clients including Universal, Sony, EMI and BT. As head
of design for Foresight New Media (now Wheel), she created many
online PR, websites and marketing campaigns for companies such
as Disney and 20th Century Fox, while providing e-commerce
solutions for businesses such as Interflora and the Early
Learning Centre.
Nicholas Roope - Creative Director and Co-founder, Poke
From leading creative practitioner and cofounder of Antirom in
1995, though to creative director roles at Oven Digital and
Poke, Nicolas has always looked beyond industry rhetoric to the
inspiring truths of interactive networked media; this passion
driving his career in the business spanning the last eleven
years. This period has been punctuated with success stories and
awards recognising his contribution. Nicolas jointly set up Poke
with Deep End vets in 2001 after heavy industry fallout. Since
then he has creatively driven numerous high profile accounts and
self initiated projects, picking up world class awards along the
way. He is a frequent contributor to ICON and Design Week and
his work and ideas have been widely distributed through the on
and off-line worlds. He has recently been appointed as a member
of the Academy of
Digital Arts and Sciences. Nicolas also founded the Pokia /
Hulger project (www.hulger.com), another creative slant on
technology, but in this instance physical.
Jamie Riddell - Director of Innovation & Co
Founder, Cheeze Ltd
Jamie holds the title of Director of Innovation, running the
agency's Cheeze 2.0 department, focusing on 2.0
technologies as marketing opportunities. Jamie is responsible
for the concept and development of the agency's trademark
Bidimiser PPC Management Solution and BLAD the Blog
Advertising Directory. Jamie began his digital career at The
Media Business where his brief was to present the new
advertising opportunities available with the emerging UK
Internet market to the agency's client base. He was part of
a team that won online campaigns for Cable & Wireless and
Exchange & Mart, the latter setting a number of UK firsts
including the tactical buying of keyword banners. Who's Who
Named Jamie one of Britain's Young Entrepreneurs (under 35).
Cheeze is a Tech Track 100 recognised company Media Momentum
Award Agency - one of the top 50 fastest growing UK media
agencies.
Who Should Attend:
Anyone who's ever had a good idea and never did anything
with it. Anyone who did. Anyone else who cares about these
things.
Previous Beers and Innovation evenings:
Beers and Innovation 1: UK Start-up
Culture
Beers and Innovation 2: User-Generated Content
Beers and Innovation 3: Web Services and Mash-ups
Beers and Innovation 4: RSS
Frontiers
Beers & Innovation 5: Aggregators and
Upsetters
Beers and Inovation 6: Social By
Design
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