Beers and Innovation 7: Do agencies innovate? (NMK)

The bulk of the UK's new media talent sits within agencies. Yet agencies are renowned as the producers of brochure-ware and banners rather than leaders in innovation. Is this the case? Join Nik Roope, Jamie Riddel and John Baker to find out the score.

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0 SOLD OUT! 2006 was an amazing year for innovation in new media and saw the return of the million dollar bedroom developer and big investments by large media organisations. 2007 promises to bring even bigger changes. Yet, in all this excitement, agencies are still renowned as the producers of brochure-ware and banners rather than being leaders in innovation. Are agency’s embracing the new internet dawn? To find out, NMK has teamed up with dynamo london, (a showcase for London's hottest new media work) to explore what commercial success will look like for new media, and how the traditional role of the 'designer' is changing. The Format: This chaired discussion will include contributions from Nik Roope creative director and co-founder of Poke, Jamie Riddel director of innovation Cheeze, and Desiree Collier of Marsteller. The Discussion: • What does innovation mean for the UKs new media agencies? • Is it possible to be paid to innovate? • How are new media agencies adapting in light of current internet developments? • How are client demands and requirements changing, and what types of services are now being offered? The Speakers: • (Chair) Frank Boyd has worked on a series of innovative programmes to support creative, social and economic development in the UK’s new media sector since founding the Arts Technology Centre (Artec) in 1989. He established the European Multimedia Labs, the Digital Media Alliance and BAFTA’s Interactive Entertainment Awards before joining the BBC Innovation and Learning team as Director of Creative Development in 2000. At the BBC Frank directed a series of development labs to support R&D in interactive television, broadband and cross-platform production. After leaving the BBC he worked with Creative London on a series of initiatives to encourage growth in London digital media industries including the London Games Festival and a new A/V market, Rights Lab. He is currently responsible for creative direction of the BBC Innovation Labs programme and leads the mentoring teams in this unique series of Residential workshops <a href="http://open.bbc.co.uk/labs/">BBC Labs</a>. • Desiree Collier - <a href="http://Marsteller.co.uk">Marsteller</a> Desiree Collier joined Marsteller in June 2006. Marsteller is the full service integrated marketing and communications agency of Burson-Marsteller, one of the world’s leading public relations firms. She has over 10 years' experience specialising in creating cross-media visual communications solutions for the entertainment and corporate sectors. Working on both client and agency sides, Desiree has created advertising, marketing and branding strategies for a diverse range of clients including Universal, Sony, EMI and BT. As head of design for Foresight New Media (now Wheel), she created many online PR, websites and marketing campaigns for companies such as Disney and 20th Century Fox, while providing e-commerce solutions for businesses such as Interflora and the Early Learning Centre. • Nicholas Roope - Creative Director and Co-founder, <a href="http://www.pokelondon.com/" target="">Poke</a> From leading creative practitioner and cofounder of Antirom in 1995, though to creative director roles at Oven Digital and Poke, Nicolas has always looked beyond industry rhetoric to the inspiring truths of interactive networked media; this passion driving his career in the business spanning the last eleven years. This period has been punctuated with success stories and awards recognising his contribution. Nicolas jointly set up Poke with Deep End vets in 2001 after heavy industry fallout. Since then he has creatively driven numerous high profile accounts and self initiated projects, picking up world class awards along the way. He is a frequent contributor to ICON and Design Week and his work and ideas have been widely distributed through the on and off-line worlds. He has recently been appointed as a member of the <a href="http://www.iadas.net/" target="blank">Academy of Digital Arts and Sciences</a>. Nicolas also founded the Pokia / Hulger project (<a href="http://www.hulger.com" target="blank">www.hulger.com</a>), another creative slant on technology, but in this instance physical. • Jamie Riddell - Director of Innovation & Co Founder, <a href="http://www.cheeze.com/content.aspx?page=home&navid=1" target="blank">Cheeze Ltd</a> Jamie holds the title of Director of Innovation, running the agency's <a href="http://www.cheeze.com/content.aspx?page=introducing-cheeze-20&navid=75" target="bank">Cheeze 2.0</a> department, focusing on 2.0 technologies as marketing opportunities. Jamie is responsible for the concept and development of the agency's trademark Bidimiser PPC Management Solution and <a href="http://blad.cheeze.com/" target="blank">BLAD</a> the Blog Advertising Directory. Jamie began his digital career at The Media Business where his brief was to present the new advertising opportunities available with the emerging UK Internet market to the agency's client base. He was part of a team that won online campaigns for Cable & Wireless and Exchange & Mart, the latter setting a number of UK firsts including the tactical buying of keyword banners. Who's Who Named Jamie one of Britain's Young Entrepreneurs (under 35). Cheeze is a Tech Track 100 recognised company Media Momentum Award Agency - one of the top 50 fastest growing UK media agencies. Who Should Attend: Anyone who's ever had a good idea and never did anything with it. Anyone who did. Anyone else who cares about these things. Previous Beers and Innovation evenings: <a href="http://www.nmk.co.uk/event/2006/02/09/beers-and-innovation" target="blank">Beers and Innovation 1: UK Start-up Culture</a> <a href="http://www.nmk.co.uk/event/2006/03/30/beers-innovation-ugc"> Beers and Innovation 2: User-Generated Content</a> <a href="http://www.nmk.co.uk/event/2006/04/27/beers-innovation-mashup"> Beers and Innovation 3: Web Services and Mash-ups</a> <a href="http://www.nmk.co.uk/event/2006/09/14/beers-innovation-rss" target="blank">Beers and Innovation 4: RSS Frontiers</a> <a href="http://www.nmk.co.uk/event/2006/10/17/beers-innovation-aggregators" target="blank">Beers & Innovation 5: Aggregators and Upsetters</a> <a href="http://www.nmk.co.uk/event/2006/11/14/beers-innovation-social" target="blank">Beers and Inovation 6: Social By Design</a> Become a 'Friend of NMK' and make substantial savings on event and course bookings! See: <a href="http://www.nmk.co.uk/info/friends">Friends of NMK</a> or email: <a href="mailto:">Rebecca Fitzgerald</a> <a href='http://www.nmk.co.uk/article/2007/01/31/beers-and-innovations7'>Report on the event.</a>

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Beers and Innovation 7: Do agencies innovate? (NMK)

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