The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
moreBradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.
moreDespite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.
moreVirgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreWith social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
moreDr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Liz Keller is a senior business consultant at EMC Consulting, specialising in search engine optimisation (SEO). In this week’s podcast, she talks to New Media Knowledge about writing for the Web and provides practical advice for organisations of all sizes keen to improve their Web content and SEO effectiveness. more
One day hands-on classroom-based writing for the web training course. Learn specific, practical techniques for writing effective online content for your website.
One day hands-on classroom-based writing for the web training course. Learn specific, practical techniques for writing effective online content for your website.
Registration and further details:
www.webcredible.co.uk/writingtraining
or contact Webcredible on 0870 242 6095 or via email: training@webcredible.co.uk
Location
Aldgate, London
Price does not include VAT. Up to 20% discount if booked with other courses.
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