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According to Nielsen/Netratings (Aug 2006) user-generated
content sites, platforms for photo sharing, video sharing and
blogging, comprised five out of the top 10 fastest growing Web
brands in July 2006.
About the Course
With the rise of MySpace, YouTube and other Web 2.0 sites,
traditional value chains are facing disruption. This disruption
causes both threats and opportunities. This course is run
through the University of Oxford, but is open to the general
public.
Who is it for?
Designed for decision makers, this intensive one-day course
offers an opportunity to learn more about the threats and
opportunities arising from user generated content.
Course Presenter
Ajit Jaokar, mobile telecoms specialist and author (inc Mobile
Web 2.0)
Course Content
• Understanding the new world of Content covering movies,
music, news, blogging and podcasting
• Operational issues: Threats, opportunities, legal, social
issues, trust, copyright etc
• Business models, revenue streams
• Social factors, community building and user interaction
• Web 2.0 and Mobile web 2.0
• Market evolution and scenarios
• The empire strikes back: how existing content providers are
using their content in conjunction with new user generated
content
• Case studies of successful transition to user generated
content by established media companies
• Strategies of key players
• The impact of convergence
• The threat from external players due to convergence
• Future trends
Cost:
£295 Early booking course fee (if booked before 6th
November).
£345 Course fee from 6th November onwards.
BOOKING & MORE DETAILS: http://www.conted.ox.ac.uk/cpd/electronics/courses/web_2.0.asp
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User Generated Content and Web 2.0 (Oxford)
With the rise of MySpace, YouTube and other Web 2.0 sites, traditional value chains are facing disruption. This disruption causes both threats and opportunities. This course is run through the University of Oxford, but is open to the general public
Location
Department for Continuing Education, Rewley House, Oxford.
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