Latest Articles

Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined

The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.

Five Internet mega-trends

Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.

PR industry “growing up” on thorny issue of measurement

Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.

• Is the UK tech sector running scared of Google retribution?
• Digital channels will help mainstream music capture emerging markets
• More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles
• Social TV: A World-First Study
• Tech Start-ups – Have you taken full advantage of your new business structuring?
• How to evaluate your business idea
• Humour wins on social media, study finds

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