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Can creativity save the British economy?

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He concluded that creativity would at best be only one component of a successful economic strategy, and that creatives shouldn?t expect to retain their current favour. In ?Can creativity save the British economy?? Heartfield will present and discuss his controversial thesis

A talk by James Heartfield

Since the election of New Labour in 1997 creatives have been lauded as an increasingly important asset in the British economy, and creativity has been pushed as key characteristic business needs to adopt...

In his Blueprint Broadside, ‘The Creativity Gap’, James Heartfield examined this contention statistically and critically. The Broadside can be downloaded as a PDF or dered via email from the Blueprint site.

He concluded that creativity would at best be only one component of a successful economic strategy, and that creatives shouldn’t expect to retain their current favour. In ‘Can creativity save the British economy?’ Heartfield will present and discuss his controversial thesis.

More details: visit http://www.design-agenda.org.uk/Events/

Booking: Please RSVP by email.

Price: There is no payment to attend. Please email all enquiries to the RSVP address, not the Design Council.

This event is part of the London Design Festival, and supported by Blueprint magazine.

About AIGA Experience Design:
A collaboration with US-based AIGA (formerly the the American Institute of Graphic Arts), AIGA Experience Design is a forum investigating design using digital and networked technologies, in theory and in practice. Events are typically bi-monthly, at the Design Council in Bow Street, London WC2. Presenters are drawn from within the group, and a critical discussion is encouraged. There is no charge for attendance at most events. The audience is typically fifty to a hundred people, drawn from Web agencies, design companies, business consultancies, public companies, and institutions (such as the BBC). www.experiencedesign.org/edlondon

Location

The Design Council, 34 Bow Street, London WC2E 7DL (opposite the Royal Opera House)