User Content - The Real Deal? (NMK)

"User generated content" (UGC) poses challenges to both broadcast and publishing media and to consumer brands. This event will look at how large-scale media players and brands - as well as newcomers in the digital sphere - are approaching the growing UGC phenomenon as a way to engage consumers and build relationships that gel with the C2B power dynamic ushered in by the digital age...

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0 “User generated content” (UGC) poses challenges to both broadcast and publishing media and to consumer brands. This event will look at how large-scale media players and brands – as well as newcomers in the digital sphere – are approaching and working with the growing phenomenon of User Generated Content as a way to engage consumers and build relationships that gel with the C2B power-dynamic ushered in by the digital age. How is the balance of power changing? For a start, much UGC creation, consumption and sharing takes place outside the normal parameters of media control – whether that is the control of creation and distribution which is handed over to consumers by the combination of portable music players, editing and file-sharing software + internet, or the control of what we can see, and what constitutes “entertainment”. People are discovering the attractions of sharing pictures with family and friends online, making their own movies, or commenting on blogs about celebrities, rather than sitting despondently though another night of average-to-turgid TV. How can business connect with this mindset? Declining TV figures and increasing online-time are only part of the story. But can content created by consumers be the backbone of a viable business model? And what scope can “social media” offer to brands no longer shored-up by one-to-many models of media delivery? Who Should Attend: Suitable for marketing directors, brand managers, business development directors, agencies and businesses, start-up entrepreneurs and anyone who wants to discover more about the new opportunities for doing better business through UGC. About the Speakers: Chair: Neil McIntosh - Assistant Editor, <a href="http://www.guardian.co.uk">Guardian Unlimited</a> Neil is assistant editor of Guardian Unlimited, the Guardian's award-winning website. He takes particular interest in editorial innovation and leads development of the site's network of weblogs, which have notched up a number of technological and editorial firsts in the last year. He has also written and spoken extensively on the impact blogs and nanopublishers are having on the media. Prior to joining Guardian Unlimited in 2004, Neil was deputy editor of the Guardian’s technology section, Online, and he has worked as a reporter and editor for a variety of newspapers, online services and broadcasters. He lives in London with his wife, and two cats, and has his own blog at <a href="http://www.completetosh.com" target="blank">www.completetosh.com</a> Anthony Lilley - Executive Producer, <a href="http://www.channel4.com/fourdocs/" target="blank">Fourdocs</a> & MD, <a href="http://www.magiclantern.co.uk/" target="blank">Magic Lantern Productions</a> Magic Lantern Productions is an award-winning interactive media production company specialising in broadband content, interactive television, digital video, CD-ROM and DVD. Established in 1996, clients include Channel 4 (for whom Anthony is Exec Producer of new broadband channel fourdocs), BBC, BT, Nigella Lawson’s Pabulum Productions, UKTV, Telewest, Discovery, C21 Media, the Film Council, NESTA, the DTI, the DfES, Skillset, The Tate Modern and PACT. Anthony is Vice-Chairman of PACT and Chair of its Interactive Media Policy Group, a member of the Executive and the Advisory Council of the Broadband Stakeholders’ Group and a Working Group Chairman of the government’s Creative Industries IP Forum as well as an Advisory Board of member of NESTA Futurelab. He has just joined the board of <a href="http://creativecommons.org/" target="blank">Creative Commons International</a>. Alfie Dennen - Co-Founder, <a href="http://moblog.co.uk/" target="blank">moblogUK</a> Alfie Dennen is a web developer working in both mobile and user generated content arenas. Original mobile content such as <a href="http://www.orgasmatones.com/" target="blank">Orgasmatones</a> and Video media for the Palm OS at <a href="http://www.palmpixels.com/" target="blank">www.palmpixels.com</a> reflects his interest as a developer in the niche made large, whilst larger socially motivated and user created sites such as moblogUK (<a href="http://moblog.co.uk/" target="blank">www.moblog.co.uk</a>) and We're Not Afraid (<a href="http://www.werenotafraid.com" target="blank">www.werenotafraid.com</a>) show his interest in the power of the web to create social space and meaning. Following the We're Not Afraid exhibition in central London's <a href="http://www.proud.co.uk/" target="blank">Proud Galleries</a>, Alfie is currently working on the We're Not Afraid book, and expanding moblogUK further into Europe. Kyle MacRae - MD, <a href="http://scoopt.com/" target="blank">Scoopt.com</a> Scoopt is the citizen journalist's free-to-join photographic agency, an intermediary between members of the public who take photos with their cameraphones and the mainstream media who may wish to buy their pictures. Kyle MacRae, 42, has worked as a freelance IT journalist and author for the last eight years, publishing 10 books and writing features for the national and tech press. Prior to that, he led a director-level career in the clothing industry. Colin Donald - Director, <a href="http://www.futurescape.co.uk/" target="blank">Futurescape</a> Colin Donald is the co-founder of the new media research and creative consultancy Futurescape. The company's portfolio includes research and original concepts for clients such as Granada, Carlton and Microsoft. Futurescape's latest venture is the live music webcast listings site, <a href="http://www.livenetmusic.com/" target="blank">Live Net Music</a> (described by The Guardian as "the Radio Times for the net generation") where users are invited to contribute news via <a href="http://del.icio.us/" target="blank">del.icio.us</a>. His blog, <a href="http://www.broadbandstars.co.uk/" target="blank">Broadband Stars</a> analyses the shifting balance of power between mass media and creative Net users. Jon Bains - Founder, <a href="http://www.lateral.net" target="blank">Lateral</a> Chairman of award-winning digital marketing and communications agency Lateral.net (now in it’s eighth year), Jon has worked on commercial and creative strategy with a long list of top-flight brands including; Levi’s® (Europe and America), Five, Nintendo and Stella Artois. He spends most of his time thinking about cross media integration and has an enormous passion for communication in all its forms. Helen Copnall - Business Manager, MSN Messenger and MSN Mobile, <a href="http://www.msn.co.uk" target="blank">MSN.co.uk</a> Helen was appointed MSN UK Business Manager for MSN Messenger and MSN Mobile in February 2005, following nearly four years working on Sales Strategy for Products where she won the MSN Global Sales Person of the Year award. She works in pushing forward the UK Market Communications Product Strategy, along side the Information Services product group, to enrich and further develop the MSN customer experience. Long term, the team will start building presence in the social networking, SMB and Mobile offerings. <a href='/article/2006/04/29/user-created-content'>Report on the event.</a>

5000

7000

2005-09-29T14:24:14+01:00

2005-11-08T17:30:00+00:00

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2005/9/29/user-content-the-real-deal-nmk

2005-11-08T14:30:00+00:00

User Content - The Real Deal? (NMK)

2008-02-03T08:48:49+00:00

01zero-one, Peter Street, Soho, London W1F 0HS.