“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreThe University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more
Like Shakespeare, new media loves new words. Roger Horberry explains what business can learn from the Bard. more
Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports. more
"Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process. Ken McGaffin explains. more
Podcasting is becoming an attractive business proposition, both as a revenue-generator and a medium to promote existing businesses. Cynthia O'Murchu reports. more
This course provides a unique opportunity for you to gain the skills to progress into employment or further education in the Creative Industries
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