Latest Articles

89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

Five top tips for successful email marketing in tough climate

A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.

• Making the most of the $43 billion mobile market
• Consumer Mobile App Revenues to Pass $50bn by 2016 Fuelled by Smartphone & Tablet Growth
• The RSA Security breach – 12 months down the technology turnpike
• Northern & Shell talks about its entry into mobile apps
• Ovum says the intelligent network is arriving fast and will transform the role of the CIO
• Measuring the offline impact of online marketing
• Automation works: Direct link between using email automation and improving ROI

Related Articles

• Ad Growth and Change

  Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer. more

• Introduction to Video SEO

  David Reilly of Barracuda Digital shares some tips on using video content to boost search rankings. more

• Movie Site On Direct-To-Consumer Road

  The union of online cinema, P2P culture and new methods of PR gains momentum with the launch of a new website and movie service DeathToHollywood.com. But what does "free cinema" offer to its producers? more

• Why good sites go bad

  Why do so many companies loathe their website and mutter darkly about the people who created it? A remedy can be found in a clearer understanding of your business, says John Odell... more

• Back to the Future

  As we consider the current trends in interactive media, we look back to the last ten years - what worked, what didn't, and what could still happen? Michael Nutley believes that the promises being made for broadband now are very similar to those being made for the narrowband Internet. Should we believe them? more