Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• Record Visits for UK Blog Sites

  Nearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take. more

• Opinion: What Happens to Newspapers?

  The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more

• What Happens to Newspapers?

  With print circulations down and online advertising revenues not matching up to what has been lost in print formats, can the UK's newspapers weather the coming storm? Leading industry figures met at NMK's event on October 28, 2008 to debate the best way forward. Event chaired by Nico MacDonald. more

• Tourism 2.0

  African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector. more

• Media Landscape vs. Media Ghetto

  Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more

Ambient Media: The Poster that Talked Back

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Outdoor or "ambient" advertising has always, by its very nature, been static. But now brands are going mobile via the poster...

Outdoor or "ambient" advertising has always, by its very nature, been static. But now brands are going mobile via the poster...

Mobile owners are being invited to enter competitions or download content and offers. The possibilities, as Bluetooth becomes more widespread, could be endless – and not all welcome.

So who are the companies behind these developments? What have been the results on the ground so far? And will we face a future where we are swamped by adverts on every street corner? With players including Blucasting (behind recent campaigns for Coldplay) and Hypertag, this InSync session will look at the latest innovations and trials, and at how brands and media owners are responding to this brave new mobile world.

Attendance is free. If you wish to attend, please RSVP: mailto:insync@westking.ac.uk

To register for any InSynch event, or to find out more about InSync’s programme, please email insync@westking.ac.uk

Presented in association with Mike Butcher, Editor-at-large of Netimperative.com

Location

01zero-one, Peter Street, Soho, London W1F 0HS