Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreAn interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreBlurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreWith car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer. more
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential. more
Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why. more
Moshi Monsters, the popular free online game for children, passed the 1.5 million user mark this month. New Media Knowledge met the people behind it to find out the secret to its success. more
This month saw the launch of the UK’s first social network for bingo players. New Media Knowledge went in search of a full house. more
Games design and interaction design have much in common. Both are mature disciplines and address sophisticated human-computer interactions. What can they learn from each other today about story telling, models of interaction, user research and testing, aesthetics, 'learnability' and product development?
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