With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreActinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreIn-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential. more
Moshi Monsters, the popular free online game for children, passed the 1.5 million user mark this month. New Media Knowledge met the people behind it to find out the secret to its success. more
This month saw the launch of the UK’s first social network for bingo players. New Media Knowledge went in search of a full house. more
With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space. more
The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof. more
The event is designed to showcase serious games and emphasize networking. It is not a set of lectures. More then a dozen serious games developed in the UK and elsewhere will be featured expo style.
Location
The Dana Centre, Science Museum, 165 Queen's Gate, South Kensington, London
Log into NMK |
Register |
Comments
You must be logged in to comment.