The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreA social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.
moreVirtual worlds are still perceived as unsociable and pointless to a large number of people. Despite the hype surrounding Second Life and how its residents can profit from the virtual space, the amount of money changing hands is often underestimated. more
The UK government has published its action plan for changes to the videogame classification system. more
The European Union has given makers, distributors and retailers of videogames two years to come up with an improved code of conduct within the industry. Worldwide videogame sales are expected to reach €30 billion within two years – with the EU accounting for about one-third. more
While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space. more
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff? more
The event is designed to showcase serious games and emphasize networking. It is not a set of lectures. More then a dozen serious games developed in the UK and elsewhere will be featured expo style.
This event is designed to showcase serious games and emphasize networking...Location
The Dana Centre, Science Museum, 165 Queen's Gate, South Kensington, London
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