9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.
moreThe 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.
moreA recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.
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